The Dish Magazine
Get a taste of my collected works for The Dish Magazine—Lidl’s own publication featuring recipes, tips, and spoonfuls of culinary inspiration. I was not only a major contributor of copy for this publication, but assisted in various pre and post production responsibilities.
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The Dish at a glance:
made for both print and digital format
published seasonally every 4 - 9 weeks
received up to 1.4 million impressions per magazine between digital views and in-store circulation
brought in over 1 million dollars per year in vendor funding via advertisements and supplier stories
my role:
As the sole copywriter assigned to assist the senior copywriter in the charge of the magazine my role included the following:
created and planned a unique story line for each magazine which included seasonal aspects, current recipe trends, and unique promotional products
collaborated with the sales, promotions, buying, and vendor funding teams to create a detailed magazine flatplan
participated in many meetings with various team members as part of the planning and pre-production process
contributed a majority of the content and edited supplemental content submitted by other copywriters to fit our voice
worked alongside the design team to edit content based on their needs
completed three detailed edits during the process to ensure each page was mistake free
marketed the finished magazine via in-store signage and announcements, paid display ads, and organic social posts
If interested, please reach out for a copy of the full magazine!
