Lidl US
Store signage, paid and organic media, micro-campaigns, landing pages—you name it! Or rather, I’ll name it in this quick view of my work as a marketing copywriter for Lidl, a global retailer making a name for themselves in the United States.
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sizzling socials
Check out a few posts I contributed to Lidl’s paid and organic social media accounts.
web content
From landing pages to eye-catching meta descriptions and inspirational recipe blurbs—here are a few examples of how I used language to optimize our web presence.
This garden center landing page was part of a spring campaign for which I was the lead. Our garden centers expanded this spring from being in only a few regional stores to over 75. In addition to the page seen, I created signage, digital ads, and email content to market this exciting addition to our customers.
campaign marketing masters
A large part of my position was leading the content strategy on ad-hoc campaigns. In order to create a cohesive plan and unique voice for each campaign, I was tasked with creating a master document for all campaign content based on the creative brief I was given. These documents included both short and long form copy as well as all assets that would eventually be delivered. Although these are unable to be shown online, please reach out and I would be happy to explain my role in their creation and provide examples.